Benefits
Specifications
How-to
Contact Us
Find your audience course
Who is your audience? What does your audience experience? What do they need? Would your idea land with them? These are all questions this course can help you answer.
Using years of methods developed by Rosie you’ll map out how your audience experiences the problem you are trying to solve for them. With this map you’ll build a picture of who they are and where you can find them.
This is a good course to start with before moving onto the Innovation course to develop a unique idea, or the Prototyping course to build your idea right.
View prices
Book 15 min intro
Find your audience course session structure
Part 1: Find your audience
Work out who your idea is for and what problem you are trying to solve for them.
Week 1: Using ‘As Is’ design mapping exercises, we’ll work out who your core audience is
Week 2: Work out where your audience experiences challenges and problems in their experience
Week 3: Review what you have learned and found across the map and work out your next steps
Why do this course?
Working out who your audience is and bringing them to life is one of the hardest things to do as a founder. Not knowing this means it’s incredibly hard to move forward with your idea. You can end up in a loop, questioning whether your idea would land with the world, not knowing what it would actually be like for someone to experience it.
With this course, you will be able to build a clear picture of your audience, mapping out how they go about their experience.
You’ll leave with
A clear picture of your core audience - who they are, and why they're the right people to design for Audience Discovery Course
A mapped-out view of your audience's problem - where they get stuck, what they're already trying, and where the gaps are
Design tool tutorial and industry digital design methods - grounded in expert knowledge
The confidence that what you've built reflects what your audience actually needs - grounded in the evidence and insight from Discovery
A clear next step - whether that's moving on to the Audience usability testing course, or the confidence that you now know exactly what you're building
View prices
Book a Foothills Design Discovery course now
Choose from 1-1 sessions where you can get dedicated guidance from Rosie, or a group course where you can work in a group setting and build towards something alongside others.
1-1 sessions
1-1 sessons with Rosie, guiding you through the Foothills steps.
60 minute sessions, every other week.
£450 £270 (founding member price)
Enquire about course
Group course
Weekly, online group courses, each week build your idea alongside other founders and innovators. Sessions once a week.
Coming soon!
Register interest
Add on support options
Being a founder is an overwhelming experience, from first hand experience, we get it! Choose one of our add ons and we can help you work through the homework, or do bespoke design for you. Whether it’s finding audience sources that match your audience profile, creating a map for you or bringing something to life, our team can help move you through the process quicker with an add on option.
Homework support add on
With this add on we’ll do the Innovation Course homework for you and will send it to you before you join each session. This gives you the support to see your discovery come to life, while you learn the process skills involved and remain in the driving seat.
Included in this add on
A map of your audience’s existing journey
Pain point identification across the journey
A list of audience needs
£650
Enquire about add on
Courses led by Rosie
Foothills is led by Rosie Lidington who has worked as a digital designer since 2008.
Rosie has designed experiences for organisations like The Guardian, The BBC, ATG, NHS, Aviva, Cambridge University, Camden Council and Teenage Cancer Trust.
Through her courses Rosie brings her expertise to founders looking find their audience and articulate their ideas.
Learn more
Rosie’s experience that informs Foothills
Innovation design for The BBC sounds app
At the BBC I used Innovation methods to imagine a new experience for BBC radio listeners.
View my design portfolio
Bringing an ‘Producer’ app to life for ATG
At ATG I used audience understanding methods to design an app for ATG’s audience.
View my design portfolio
Enhancing The Guardian’s online design
At The Guardian I designed a new registration and sign in experience for their audience, using expert craft design skills.
View my design portfolio
Benefits
Specifications
How-to
Contact Us
Find your audience course
Who is your audience? What does your audience experience? What do they need? Would your idea land with them? These are all questions this course can help you answer.
Using years of methods developed by Rosie you’ll map out how your audience experiences the problem you are trying to solve for them. With this map you’ll build a picture of who they are and where you can find them.
This is a good course to start with before moving onto the Innovation course to develop a unique idea, or the Prototyping course to build your idea right.
View prices
Book 15 min intro
Find your audience course session structure
Part 1: Find your audience
Work out who your idea is for and what problem you are trying to solve for them.
Week 1: Using ‘As Is’ design mapping exercises, we’ll work out who your core audience is
Week 2: Work out where your audience experiences challenges and problems in their experience
Week 3: Review what you have learned and found across the map and work out your next steps
Why do this course?
Working out who your audience is and bringing them to life is one of the hardest things to do as a founder. Not knowing this means it’s incredibly hard to move forward with your idea. You can end up in a loop, questioning whether your idea would land with the world, not knowing what it would actually be like for someone to experience it.
With this course, you will be able to build a clear picture of your audience, mapping out how they go about their experience.
You’ll leave with
A clear picture of your core audience - who they are, and why they're the right people to design for Audience Discovery Course
A mapped-out view of your audience's problem - where they get stuck, what they're already trying, and where the gaps are
Design tool tutorial and industry digital design methods - grounded in expert knowledge
The confidence that what you've built reflects what your audience actually needs - grounded in the evidence and insight from Discovery
A clear next step - whether that's moving on to the Audience usability testing course, or the confidence that you now know exactly what you're building
View prices
Book a Foothills Find your audience course now
Choose from 1-1 sessions where you can get dedicated guidance from Rosie, or a group course where you can work in a group setting and build towards something alongside others.
1-1 sessions
1-1 sessons with Rosie, guiding you through the Foothills steps.
60 minute sessions, every other week.
£450 £270 (founding member price)
Enquire about course
Group course
Weekly, online group courses, each week build your idea alongside other founders and innovators. Sessions once a week.
Coming soon!
Register interest
Add on support options
Being a founder is an overwhelming experience, from first hand experience, we get it! Choose one of our add ons and we can help you work through the homework, or do bespoke design for you. Whether it’s finding audience sources that match your audience profile, creating a map for you or bringing something to life, our team can help move you through the process quicker with an add on option.
Homework support add on
With this add on we’ll do the Innovation Course homework for you and will send it to you before you join each session. This gives you the support to see your discovery come to life, while you learn the process skills involved and remain in the driving seat.
Included in this add on
A map of your audience’s existing journey
Pain point identification across the journey
A list of audience needs
£650
Enquire about add on
Courses led by Rosie
Foothills is led by Rosie Lidington who has worked as a digital designer since 2008.
Rosie has designed experiences for organisations like The Guardian, The BBC, ATG, NHS, Aviva, Cambridge University, Camden Council and Teenage Cancer Trust.
Through her courses Rosie brings her expertise to founders looking find their audience and articulate their ideas.
Learn more
Rosie’s experience that informs Foothills
Innovation design for The BBC sounds app
At the BBC I used Innovation methods to imagine a new experience for BBC radio listeners.
View my design portfolio
Bringing an ‘Producer’ app to life for ATG
At ATG I used audience understanding methods to design an app for ATG’s audience.
View my design portfolio
Enhancing The Guardian’s online design
At The Guardian I designed a new registration and sign in experience for their audience, using expert craft design skills.
View my design portfolio
Find your audience course
Who is your audience? What does your audience experience? What do they need? Would your idea land with them? These are all questions this course can help you answer.
Using years of methods developed by Rosie you’ll map out how your audience experiences the problem you are trying to solve for them. With this map you’ll build a picture of who they are and where you can find them.
This is a good course to start with before moving onto the Innovation course to develop a unique idea, or the Prototyping course to build your idea right.
View prices
Book 15 min intro
Find your audience course session structure
Part 1: Find your audience
Work out who your idea is for and what problem you are trying to solve for them.
Week 1: Using ‘As Is’ design mapping exercises, we’ll work out who your core audience is
Week 2: Work out where your audience experiences challenges and problems in their experience
Week 3: Review what you have learned and found across the map and work out your next steps
Why do this course?
Working out who your audience is and bringing them to life is one of the hardest things to do as a founder. Not knowing this means it’s incredibly hard to move forward with your idea. You can end up in a loop, questioning whether your idea would land with the world, not knowing what it would actually be like for someone to experience it.
With this course, you will be able to build a clear picture of your audience, mapping out how they go about their experience.
You’ll leave with
A clear picture of your core audience - who they are, and why they're the right people to design for Audience Discovery Course
A mapped-out view of your audience's problem - where they get stuck, what they're already trying, and where the gaps are
Design tool tutorial and industry digital design methods - grounded in expert knowledge
The confidence that what you've built reflects what your audience actually needs - grounded in the evidence and insight from Discovery
A clear next step - whether that's moving on to the Audience usability testing course, or the confidence that you now know exactly what you're building
View prices
Book a Foothills Find your audience course now
Choose from 1-1 sessions where you can get dedicated guidance from Rosie, or a group course where you can work in a group setting and build towards something alongside others.
1-1 sessions
1-1 sessons with Rosie, guiding you through the Foothills steps.
60 minute sessions, every other week.
£450 £270 (founding member price)
Enquire about course
Group course
Weekly, online group courses, each week build your idea alongside other founders and innovators. Sessions once a week.
Coming soon!
Register interest
Add on support options
Being a founder is an overwhelming experience, from first hand experience, we get it! Choose one of our add ons and we can help you work through the homework, or do bespoke design for you. Whether it’s finding audience sources that match your audience profile, creating a map for you or bringing something to life, our team can help move you through the process quicker with an add on option.
Homework support add on
With this add on we’ll do the Innovation Course homework for you and will send it to you before you join each session. This gives you the support to see your discovery come to life, while you learn the process skills involved and remain in the driving seat.
Included in this add on
A map of your audience’s existing journey
Pain point identification across the journey
A list of audience needs
£650
Enquire about add on
Courses led by Rosie
Foothills is led by Rosie Lidington who has worked as a digital designer since 2008.
Rosie has designed experiences for organisations like The Guardian, The BBC, ATG, NHS, Aviva, Cambridge University, Camden Council and Teenage Cancer Trust.
Through her courses Rosie brings her expertise to founders looking find their audience and articulate their ideas.
Learn more
Rosie’s experience that informs Foothills
Innovation design for The BBC sounds app
At the BBC I used Innovation methods to imagine a new experience for BBC radio listeners.
View my design portfolio
Bringing an ‘Producer’ app to life for ATG
At ATG I used audience understanding methods to design an app for ATG’s audience.
View my design portfolio
Enhancing The Guardian’s online design
At The Guardian I designed a new registration and sign in experience for their audience, using expert craft design skills.
View my design portfolio
Find your audience course
Who is your audience? What does your audience experience? What do they need? Would your idea land with them? These are all questions this course can help you answer.
Using years of methods developed by Rosie you’ll map out how your audience experiences the problem you are trying to solve for them. With this map you’ll build a picture of who they are and where you can find them.
This is a good course to start with before moving onto the Innovation course to develop a unique idea, or the Prototyping course to build your idea right.
View prices
Book 15 min intro
Find your audience course session structure
Find your audience
Work out who your idea is for and what problem you are trying to solve for them.
Week 1: Using ‘As Is’ design mapping exercises, we’ll work out who your core audience is
Week 2: Work out where your audience experiences challenges and problems in their experience
Week 3: Review what you have learned and found across the map and work out your next steps
Why do this course?
Working out who your audience is and bringing them to life is one of the hardest things to do as a founder. Not knowing this means it’s incredibly hard to move forward with your idea. You can end up in a loop, questioning whether your idea would land with the world, not knowing what it would actually be like for someone to experience it.
With this course, you will be able to build a clear picture of your audience, mapping out how they go about their experience.
You’ll leave with
A clear picture of your core audience - who they are, and why they're the right people to design for
A mapped-out view of your audience's problem - where they get stuck, what they're already trying, and where the gaps are
Guidance on who your core audience group is and other potential groups that you will need to design for
The confidence that what you've built reflects what your audience actually needs - grounded in the evidence and insight from Discovery
A clear next step - whether that's moving on to the Innovation course, or the confidence that you now know exactly what you're building
View prices
Book a Foothills Find your audience course now
Choose from 1-1 sessions where you can get dedicated guidance from Rosie, or a group course where you can work in a group setting and build towards something alongside others.
1-1 sessions
1-1 sessons with Rosie, guiding you through the Foothills steps.
60 minute sessions, every other week.
£450 £270 (founding member price)
Enquire about course
Group course
Weekly, online group courses, each week build your idea alongside other founders and innovators. Sessions once a week.
Coming soon!
Register interest
Add on support options
Being a founder is an overwhelming experience, from first hand experience, we get it! Choose one of our add ons and we can help you work through the homework, or do bespoke design for you. Whether it’s finding audience sources that match your audience profile, creating a map for you or bringing something to life, our team can help move you through the process quicker with an add on option.
Homework support add on
With this add on we’ll do the Innovation Course homework for you and will send it to you before you join each session. This gives you the support to see your discovery come to life, while you learn the process skills involved and remain in the driving seat.
Included in this add on
A map of your audience’s existing journey
Pain point identification across the journey
A list of audience needs
£650
Enquire about add on
Courses led by Rosie
Foothills is led by Rosie Lidington who has worked as a digital designer since 2008.
Rosie has designed experiences for organisations like The Guardian, The BBC, ATG, NHS, Aviva, Cambridge University, Camden Council and Teenage Cancer Trust.
Through her courses Rosie brings her expertise to founders looking find their audience and articulate their ideas.
Learn more
Rosie’s experience that informs Foothills
Innovation design for The BBC sounds app
At the BBC I used Innovation methods to imagine a new experience for BBC radio listeners.
View my design portfolio
Bringing an ‘Producer’ app to life for ATG
At ATG I used audience understanding methods to design an app for ATG’s audience.
View my design portfolio
Enhancing The Guardian’s online design
At The Guardian I designed a new registration and sign in experience for their audience, using expert craft design skills.
View my design portfolio