Benefits
Specifications
How-to
Contact Us
Learn More
Innovation course Design a unique idea
Using creative design methods and techniques, this course helps you find your audience and define your offering before you decide on the digital solution that you want to Prototype.
Whether everything feels fuzzy or you have an idea of what you want to design, this course gives you the foundation to find your particular audience and create an truly innovative solution for them.
Start with this course before moving on to our Prototype course.
View prices
Book 15 min intro
Innovation course session structure
Part 1: Find your audience
Work out who your idea is for and what problem you are trying to solve for them.
Week 1: Using As Is design mapping exercises, we’ll work out who your core audience is
Week 2: Work out where your audience experiences challenges and problems in their experience
*Not needed if already completed during another course
Part 2: Shape a unique idea
Understand how to meet your audience needs and create an innovative unique idea
Week 3: Generate lots of design ideas to solve the challenges and problems your desired audience is experiencing
Week 4: Use methods to describe and define what your audience needs and the desirability of your idea
Week 5: Map out and create a plan for the solution you want to build
Why do this course?
You can’t build a house without an architecture phase to work out who will live in it, how many rooms might be needed and what materials you’re going to use. This is the same with building innovative digital ideas.
Design Thinking methods used in this course are behind some of the world's most successful digital products. Companies like Airbnb, Duolingo, Canva, Monzo and Spotify build this kind of audience centric thinking into how they work, before anything gets built.
This course teaches you the same expert methods, so you can visualise an idea that's right for your audience and start moving forward in weeks, rather than years.
You’ll leave with
A clear picture of your core audience - who they are, and why they're the right people to design for
A mapped-out view of your audience's problem - where they get stuck, what they're already trying, and where the gaps are
A bank of innovative ideas, backed by real evidence - quotes, reviews, and research from people who actually have the problem, not assumptions
A simple, honest description of what your audience actually needs, in language you can use anywhere
A map of your new product or service, ready to head straight into design and prototyping
A clear next step - whether that's moving into the Prototype Course, or the confidence that you now know exactly what you're building
View prices
Book your Innovation course now
Choose from 1-1 sessions where you can get dedicated guidance from Rosie, or a group course where you can work in a group setting and build towards something alongside others.
1-1 sessions
1-1 sessons with Rosie, guiding you through the Foothills steps.
5 x 60 minute sessions, every other week. Covering parts 1 & 2 of the course.
£750 £450 (founding member price)
Group course
Weekly, online group courses, each week build your idea alongside other founders and innovators. Sessions once a week.
Coming soon!
Register interest
Book 15 min intro
Add on support options
Being a founder is an overwhelming experience, from first hand experience, we get it! Choose one of our add ons and we can help you work through the homework, or do bespoke design for you. Whether it’s finding audience sources that match your audience profile, creating a map for you or bringing something to life, our team can help move you through the process quicker with an add on option.
Homework support add on
With this add on we’ll do the Innovation Course homework for you and will send it to you before you join each session. This gives you the support to see your discovery come to life, while you learn the process skills involved and remain in the driving seat.
Included in this add on
A map of your audience’s existing journey
Pain point identification across the journey
Innovation concept idea sketches
A list of audience needs
Mapped out idea desirability chart
Suggested digital route based on what you’ve learnt about your audience needs
£995
Enquire about add on
Courses led by Rosie
Foothills is led by Rosie Lidington who has worked as a digital designer since 2008.
Rosie has designed experiences for organisations like The Guardian, The BBC, ATG, NHS, Aviva, Cambridge University, Camden Council and Teenage Cancer Trust.
Through her courses Rosie brings her expertise to founders looking find their audience and articulate their ideas.
Learn more
Rosie’s experience that informs Foothills
Innovation design for The BBC sounds app
At the BBC I used Innovation methods to imagine a new experience for BBC radio listeners.
View my design portfolio
Bringing an ‘Producer’ app to life for ATG
At ATG I used audience understanding methods to design an app for ATG’s audience.
View my design portfolio
Enhancing The Guardian’s online design
At The Guardian I designed a new registration and sign in experience for their audience, using expert craft design skills.
View my design portfolio
Benefits
Specifications
How-to
Contact Us
Learn More
Innovation course Design a unique idea
Using creative design methods and techniques, this course helps you find your audience and define your offering before you decide on the digital solution that you want to Prototype.
Whether everything feels fuzzy or you have an idea of what you want to design, this course gives you the foundation to find your particular audience and create an truly innovative solution for them.
Start with this course before moving on to our Prototype course.
View prices
Book 15 min intro
Innovation course session structure
Part 1: Find your audience
Work out who your idea is for and what problem you are trying to solve for them.
Week 1: Using As Is design mapping exercises, we’ll work out who your core audience is
Week 2: Work out where your audience experiences challenges and problems in their experience
*Not needed if already completed during another course
Part 2: Shape a unique idea
Understand how to meet your audience needs and create an innovative unique idea
Week 3: Generate lots of design ideas to solve the challenges and problems your desired audience is experiencing
Week 4: Use methods to describe and define what your audience needs and the desirability of your idea
Week 5: Map out and create a plan for the solution you want to build
Why do this course?
You can’t build a house without an architecture phase to work out who will live in it, how many rooms might be needed and what materials you’re going to use. This is the same with building innovative digital ideas.
Design Thinking methods used in this course are behind some of the world's most successful digital products. Companies like Airbnb, Duolingo, Canva, Monzo and Spotify build this kind of audience centric thinking into how they work, before anything gets built.
This course teaches you the same expert methods, so you can visualise an idea that's right for your audience and start moving forward in weeks, rather than years.
You’ll leave with
A clear picture of your core audience - who they are, and why they're the right people to design for
A mapped-out view of your audience's problem - where they get stuck, what they're already trying, and where the gaps are
A bank of innovative ideas, backed by real evidence - quotes, reviews, and research from people who actually have the problem, not assumptions
A simple, honest description of what your audience actually needs, in language you can use anywhere
A map of your new product or service, ready to head straight into design and prototyping
A clear next step - whether that's moving into our Prototype Course, or the confidence that you now know exactly what you're building
View prices
Book your Innovation course now
Choose from 1-1 sessions where you can get dedicated guidance from Rosie, or a group course where you can work in a group setting and build towards something alongside others.
1-1 sessions
1-1 sessons with Rosie, guiding you through the Foothills steps.
5 x 60 minute sessions, every other week. Covering parts 1 & 2 of the course.
£750 £450 (founding member price)
Enquire about course
Group course
Weekly, online group courses, each week build your idea alongside other founders and innovators. Sessions once a week.
Coming soon!
Register interest
Add on support options
Being a founder is an overwhelming experience, from first hand experience, we get it! Choose one of our add ons and we can help you work through the homework, or do bespoke design for you. Whether it’s finding audience sources that match your audience profile, creating a map for you or bringing something to life, our team can help move you through the process quicker with an add on option.
Homework support add on
With this add on we’ll do the Innovation Course homework for you and will send it to you before you join each session. This gives you the support to see your discovery come to life, while you learn the process skills involved and remain in the driving seat.
Included in this add on
A map of your audience’s existing journey
Pain point identification across the journey
Innovation concept idea sketches
A list of audience needs
Mapped out idea desirability chart
Suggested digital route based on what you’ve learnt about your audience needs
£995
Enquire about add on
Courses led by Rosie
Foothills is led by Rosie Lidington who has worked as a digital designer since 2008.
Rosie has designed experiences for organisations like The Guardian, The BBC, ATG, NHS, Aviva, Cambridge University, Camden Council and Teenage Cancer Trust.
Through her courses Rosie brings her expertise to founders looking find their audience and articulate their ideas.
Learn more
Rosie’s experience that informs Foothills
Innovation design for The BBC sounds app
At the BBC I used Innovation methods to imagine a new experience for BBC radio listeners.
View my design portfolio
Bringing an ‘Producer’ app to life for ATG
At ATG I used audience understanding methods to design an app for ATG’s audience.
View my design portfolio
Enhancing The Guardian’s online design
At The Guardian I designed a new registration and sign in experience for their audience, using expert craft design skills.
View my design portfolio
Innovation course Design a unique idea
Using creative design methods and techniques, this course helps you find your audience and define your offering before you decide on the digital solution that you want to Prototype.
Whether everything feels fuzzy or you have an idea of what you want to design, this course gives you the foundation to find your particular audience and create an truly innovative solution for them.
View prices
Book 15 min intro
Innovation course session structure
Part 1: Find your audience
Work out who your idea is for and what problem you are trying to solve for them.
Week 1: Using As Is design mapping exercises, we’ll work out who your core audience is
Week 2: Work out where your audience experiences challenges and problems in their experience
*Not needed if already completed during another course
Part 2: Shape a unique idea
Understand how to meet your audience needs and create an innovative unique idea
Week 3: Generate lots of design ideas to solve the challenges and problems your desired audience is experiencing
Week 4: Use methods to describe and define what your audience needs and the desirability of your idea
Week 5: Map out and create a plan for the solution you want to build
Why do this course?
You can’t build a house without an architecture phase to work out who will live in it, how many rooms might be needed and what materials you’re going to use. This is the same with building innovative digital ideas.
Design Thinking methods used in this course are behind some of the world's most successful digital products. Companies like Airbnb, Duolingo, Canva, Monzo and Spotify build this kind of audience centric thinking into how they work, before anything gets built.
This course teaches you the same expert methods, so you can visualise an idea that's right for your audience and start moving forward in weeks, rather than years.
You’ll leave with
A clear picture of your core audience - who they are, and why they're the right people to design for
A mapped-out view of your audience's problem - where they get stuck, what they're already trying, and where the gaps are
A bank of innovative ideas, backed by real evidence - quotes, reviews, and research from people who actually have the problem, not assumptions
A simple, honest description of what your audience actually needs, in language you can use anywhere
A map of your new product or service, ready to head straight into design and prototyping
A clear next step - whether that's moving into our Prototype Course, or the confidence that you now know exactly what you're building
View prices
Book your Innovation course now
Choose from 1-1 sessions where you can get dedicated guidance from Rosie, or a group course where you can work in a group setting and build towards something alongside others.
1-1 sessions
1-1 sessons with Rosie, guiding you through the Foothills steps.
5 x 60 minute sessions, every other week. Covering parts 1 & 2 of the course.
£750 £450 (founding member price)
Enquire about course
Group course
Weekly, online group courses, each week build your idea alongside other founders and innovators. Sessions once a week.
Coming soon!
Register interest
Add on support options
Being a founder is an overwhelming experience, from first hand experience, we get it! Choose one of our add ons and we can help you work through the homework, or do bespoke design for you. Whether it’s finding audience sources that match your audience profile, creating a map for you or bringing something to life, our team can help move you through the process quicker with an add on option.
Homework support add on
With this add on we’ll do the Innovation Course homework for you and will send it to you before you join each session. This gives you the support to see your discovery come to life, while you learn the process skills involved and remain in the driving seat.
Included in this add on
A map of your audience’s existing journey
Pain point identification across the journey
Innovation concept idea sketches
A list of audience needs
Mapped out idea desirability chart
Suggested digital route based on what you’ve learnt about your audience needs
£995
Enquire about add on
Courses led by Rosie
Foothills is led by Rosie Lidington who has worked as a digital designer since 2008.
Rosie has designed experiences for organisations like The Guardian, The BBC, ATG, NHS, Aviva, Cambridge University, Camden Council and Teenage Cancer Trust.
Through her courses Rosie brings her expertise to founders looking find their audience and articulate their ideas.
Learn more
Rosie’s experience that informs Foothills
Innovation design for The BBC sounds app
At the BBC I used Innovation methods to imagine a new experience for BBC radio listeners.
View my design portfolio
Bringing an ‘Producer’ app to life for ATG
At ATG I used audience understanding methods to design an app for ATG’s audience.
View my design portfolio
Enhancing The Guardian’s online design
At The Guardian I designed a new registration and sign in experience for their audience, using expert craft design skills.
View my design portfolio
Innovation course Design a unique idea
Using creative design methods and techniques, this course helps you find your audience and define your offering before you decide on the digital solution that you want to Prototype.
Whether everything feels fuzzy or you have an idea of what you want to design, this course gives you the foundation to find your particular audience and create an truly innovative solution for them.
View prices
Book 15 min intro
Innovation course session structure
Part 1: Find your audience
Work out who your idea is for and what problem you are trying to solve for them.
Week 1: Using ‘As Is’ design mapping exercises, we’ll work out who your core audience is
Week 2: Work out where your audience experiences challenges and problems in their experience
*Not needed if already completed during another course
Part 2: Shape a unique idea
Understand how to meet your audience needs and create an innovative unique idea
Week 3: Generate lots of design ideas to solve the challenges and problems your desired audience is experiencing
Week 4: Use methods to describe and define what your audience needs and work out the desirability of your idea
Week 5: Map out and create a plan for the solution you want to build
Why do this course?
You can’t build a house without an architecture phase to work out who will live in it, how many rooms might be needed and what materials you’re going to use. This is the same with building innovative digital ideas.
Design Thinking methods used in this course are behind some of the world's most successful digital products. Companies like Airbnb, Duolingo, Canva, Monzo and Spotify build this kind of audience centric thinking into how they work, before anything gets built.
This course teaches you the same expert methods, so you can visualise an idea that's right for your audience and start moving forward in weeks, rather than years.
You’ll leave with
A clear picture of your core audience - who they are, and why they're the right people to design for
A mapped-out view of your audience's problem - where they get stuck, what they're already trying, and where the gaps are
A bank of innovative ideas, backed by real evidence - quotes, reviews, and research from people who actually have the problem, not assumptions
A simple, honest description of what your audience actually needs, in language you can use anywhere
A map of your new product or service, ready to head straight into design and prototyping
A clear next step - whether that's moving into our Prototype Course, or the confidence that you now know exactly what you're building
View prices
Book your Innovation course now
Choose from 1-1 sessions where you can get dedicated guidance from Rosie, or a group course where you can work in a group setting and build towards something alongside others.
1-1 sessions
1-1 sessons with Rosie, guiding you through the Foothills steps.
5 x 60 minute sessions, every other week. Covering parts 1 & 2 of the course.
£750 £450 (founding member price)
Enquire about course
Group course
Weekly, online group courses, each week build your idea alongside other founders and innovators. Sessions once a week.
Coming soon!
Register interest
Add on support options
Being a founder is an overwhelming experience, from first hand experience, we get it! Choose one of our add ons and we can help you work through the homework, or do bespoke design for you. Whether it’s finding audience sources that match your audience profile, creating a map for you or bringing something to life, our team can help move you through the process quicker with an add on option.
Homework support add on
With this add on we’ll do the Innovation Course homework for you and will send it to you before you join each session. This gives you the support to see your discovery come to life, while you learn the process skills involved and remain in the driving seat.
Included in this add on
A map of your audience’s existing journey
Pain point identification across the journey
Innovation concept idea sketches
A list of audience needs
Mapped out idea desirability chart
Suggested digital route based on what you’ve learnt about your audience needs
£995
Enquire about add on
Courses led by Rosie
Foothills is led by Rosie Lidington who has worked as a digital designer since 2008.
Rosie has designed experiences for organisations like The Guardian, The BBC, ATG, NHS, Aviva, Cambridge University, Camden Council and Teenage Cancer Trust.
Through her courses Rosie brings her expertise to founders looking find their audience and articulate their ideas.
Learn more
Rosie’s experience that informs Foothills
Innovation design for The BBC sounds app
At the BBC I used Innovation methods to imagine a new experience for BBC radio listeners.
View my design portfolio
Bringing an ‘Producer’ app to life for ATG
At ATG I used audience understanding methods to design an app for ATG’s audience.
View my design portfolio
Enhancing The Guardian’s online design
At The Guardian I designed a new registration and sign in experience for their audience, using expert craft design skills.
View my design portfolio