Benefits
Specifications
How-to
Contact Us
Prototype course Design it right
Learn how to design a prototype of your idea and get it ready to test with your audience.
Get direction and save time by learning where to start with digital design. This course sets you on the right digital path to succeed with your idea, using years of industry knowledge to ensure you build the right thing.
Bespoke design options also available for more complex design requirements or add on options to keep you moving through the process while you work on other parts of your business.
View prices
Book 15 min intro
Prototyp session structure
Part 1: Find your audience
Work out who your idea is for and what problem you are trying to solve for them.
Week 1: Using ‘As Is’ design mapping exercises, we’ll work out who your core audience is
Week 2: Work out where your audience experiences challenges and problems in their experience
*Not needed if already completed during another course
Part 2: Map your audience journey
Week 3: Create a map of how your audience will navigate through your solution experience
Week 2: Plot the insight you gathered in part 1 to your map and reflect exactly what your audience needs.
Create a future state map of your audience’s journey and plot your insight, working out the structure of your new solution
Part 2: Build your prototype
Use templates and pre-set industry conventions to build out a professional solution for your audience. Whether it’s an app, AI solution or website, this is where we bring it to life.
This course will be made up of the following example modules, dependent on your idea. We will not cover all modules in this course, you will only learn the ones relevant to your idea.
- Marketing/brand site: Brand site structure only
- Content/resource hub: Brand site + content delivery
- Simple online tool with a login (e.g. a subscription service): Sign up/in + onboarding + dashboard
- Booking/service app: Sign up/in + booking flow
- Course/membership platform: Sign up/in + content delivery + dashboard
- Marketplace (two-sided): Sign up/in + search/browse + checkout
This part of the course will be made up of the following steps, and the length of the course will depend on the modules you require.
Step 1: Choose from a range of pre-built templates and start shaping each part of your design prototype
Step 2: Review your design prototype and use expert methods to sense check and ensure it meets usability standards
Step 3: Finalise your design prototype and get a live link to test it with your audience
Why do this course?
Many founders jump into designing their solution without knowing the steps needed to succeed with their design. This takes a lot of time learning from youtube tutorials and online resources, founders often find they have to go back to the beginning to build again.
This course equips you with the skills and knowledge to build something for your specific audience, using expert industry design conventions, and gets your idea live on a prototype link so you can get it in front of your audience quickly and test with them within weeks. It ensures you don’t spend time and money building the wrong thing.
You’ll leave with
A future-state map of your audience's journey - how they'll actually move through your solution, built from the real insight you gathered in the Innovation course
A working prototype of your digital solution (app or website) - shaped from professional templates and industry-standard conventions
Design tool tutorial and industry digital design methods - grounded in expert knowledge
A usability audit - using expert methods to catch what's confusing or off before your audience sees it
The confidence that what you've built reflects what your audience actually needs - grounded in the evidence and insight from Discovery
A clear next step - whether that's moving on to the Audience usability testing course, or the confidence that you now know exactly what you're building
View prices
Book a Foothills Design Discovery course now
Starting with parts 1 & 2 initially, choose from 1-1 sessions where you can get dedicated guidance from Rosie, or a group course where you can work in a group setting and build towards something alongside others.
1-1 sessions
1-1 sessons with Rosie, guiding you through the Foothills steps.
60 minute sessions, every other week.
Part 1: Find your audience only:
£450 £270 (founding member price)Part 2: Prototyping - price dependent on idea/audience - contact us for details
Enquire about course
Group course
Weekly, online group courses, each week build your idea alongside other founders and innovators. Sessions once a week.
Coming soon!
Register interest
Add on support options
Being a founder is overwhelming. From first hand experience, we get it! Choose one of our add ons and we can help you work through the homework, or do bespoke design for you. Whether it’s finding audience sources that match your audience profile, creating a map for you or bringing something to life, our team can help move you through the process quicker with an add on option.
Homework support add on
With this add-on, we'll build out the prototyping work for you between sessions, sending drafts ahead of each one. This gives you the support to see your prototype come to life quickly, while you learn the process and decisions involved and remain in the driving seat.
Included in this add on
A future-state map of your audience's journey through your solution
Your Discovery insight plotted onto the map to shape the structure
Draft prototype screens, built from our template library and industry-standard conventions *bespoke/complex design not included
A usability sense-check against expert design standards
A finalised, live prototype link, ready to test with your audience
Enquire about add on
Bespoke add ons
With this add on we’ll do the Design Discovery homework for you and will send it to you before you join each session. This gives you the support to see your discovery come to life, while you learn the process skills involved and remain in the driving seat.
Possible bespoke add ons
Novel interaction flows that don't fit standard, established patterns - something genuinely new to how users move through the experience, not a variation on sign-up, checkout, or booking
Pain point identification across the journey
Draft prototype screens, built from templates and industry-standard conventions
Complex product structures - e.g. marketplaces, platforms with more than one type of user (buyers and sellers, hosts and guests), or tools where different users see fundamentally different experiences
Ongoing or ad hoc design support — ways to keep moving on design decisions while you're focused on other parts of the business, rather than a fixed course structure
Enquire about add on
Courses led by Rosie
Foothills is led by Rosie Lidington who has worked as a digital designer since 2008.
Rosie has designed experiences for organisations like The Guardian, The BBC, ATG, NHS, Aviva, Cambridge University, Camden Council and Teenage Cancer Trust.
Through her courses Rosie brings her expertise to founders looking find their audience and articulate their ideas.
Learn more
Rosie’s experience that informs Foothills
Innovation design for The BBC sounds app
At the BBC I used Innovation methods to imagine a new experience for BBC radio listeners.
View my design portfolio
Bringing an ‘Producer’ app to life for ATG
At ATG I used audience understanding methods to design an app for ATG’s audience.
View my design portfolio
Enhancing The Guardian’s online design
At The Guardian I designed a new registration and sign in experience for their audience, using expert craft design skills.
View my design portfolio
Benefits
Specifications
How-to
Contact Us
Prototype course Design it right
Learn how to design a prototype of your idea and get it ready to test with your audience.
Get direction and save time by learning where to start with digital design. This course sets you on the right digital path to succeed with your idea, using years of industry knowledge to ensure you build the right thing.
Bespoke design options also available for more complex design requirements or add on options to keep you moving through the process while you work on other parts of your business.
View prices
Book 15 min intro
Prototyp session structure
Part 1: Find your audience
Work out who your idea is for and what problem you are trying to solve for them.
Week 1: Using ‘As Is’ design mapping exercises, we’ll work out who your core audience is
Week 2: Work out where your audience experiences challenges and problems in their experience
*Not needed if already completed during another course
Part 2: Map your audience journey
Create a future state map of your audience’s journey and plot your insight, working out the structure of your new solution
Week 3: Create a map of how your audience will navigate through your solution experience
Week 2: Plot the insight you gathered in part 1 to your map and reflect exactly what your audience needs.
Part 2: Build your prototype
Use templates and pre-set industry conventions to build out a professional solution for your audience. Whether it’s an app, AI solution or website, this is where we bring it to life.
This course will be made up of the following example modules, dependent on your idea. We will not cover all modules in this course, you will only learn the ones relevant to your idea.
- Marketing/brand site: Brand site structure only
- Content/resource hub: Brand site + content delivery
- Simple online tool with a login (e.g. a subscription service): Sign up/in + onboarding + dashboard
- Booking/service app: Sign up/in + booking flow
- Course/membership platform: Sign up/in + content delivery + dashboard
- Marketplace (two-sided): Sign up/in + search/browse + checkout
This part of the course will be made up of the following steps, and the length of the course will depend on the modules you require.
Step 1: Choose from a range of pre-built templates and start shaping each part of your design prototype
Step 2: Review your design prototype and use expert methods to sense check and ensure it meets usability standards
Step 3: Finalise your design prototype and get a live link to test it with your audience
Why do this course?
Many founders jump into designing their solution without knowing the steps needed to succeed with their design. This takes a lot of time learning from youtube tutorials and online resources, founders often find they have to go back to the beginning to build again.
This course equips you with the skills and knowledge to build something for your specific audience, using expert industry design conventions, and gets your idea live on a prototype link so you can get it in front of your audience quickly and test with them within weeks. It ensures you don’t spend time and money building the wrong thing.
You’ll leave with
A future-state map of your audience's journey - how they'll actually move through your solution, built from the real insight you gathered in our Innovation course
A working prototype of your digital solution (app or website) - shaped from professional templates and industry-standard conventions
Design tool tutorial and industry digital design methods - grounded in expert knowledge
A usability audit - using expert methods to catch what's confusing or off before your audience sees it
The confidence that what you've built reflects what your audience actually needs - grounded in the evidence and insight from Discovery
A clear next step - whether that's moving on to the Audience usability testing course, or the confidence that you now know exactly what you're building
View prices
Book a Foothills Design Discovery course now
Starting with parts 1 & 2 initially, choose from 1-1 sessions where you can get dedicated guidance from Rosie, or a group course where you can work in a group setting and build towards something alongside others.
1-1 sessions
1-1 sessons with Rosie, guiding you through the Foothills steps.
60 minute sessions, every other week.
Part 1: Find your audience only:
£450 £270 (founding member price)Part 2: Prototyping - price dependent on idea/audience - contact us for details
Enquire about course
Group course
Weekly, online group courses, each week build your idea alongside other founders and innovators. Sessions once a week.
Coming soon!
Register interest
Add on support options
Being a founder is overwhelming. From first hand experience, we get it! Choose one of our add ons and we can help you work through the homework, or do bespoke design for you. Whether it’s finding audience sources that match your audience profile, creating a map for you or bringing something to life, our team can help move you through the process quicker with an add on option.
Homework support add on
With this add-on, we'll build out the prototyping work for you between sessions, sending drafts ahead of each one. This gives you the support to see your prototype come to life quickly, while you learn the process and decisions involved and remain in the driving seat.
Included in this add on
A future-state map of your audience's journey through your solution
Your Discovery insight plotted onto the map to shape the structure
Draft prototype screens, built from our template library and industry-standard conventions *bespoke/complex design not included
A usability sense-check against expert design standards
A finalised, live prototype link, ready to test with your audience
Enquire about add on
Bespoke add ons
With this add on we’ll do the Design Discovery homework for you and will send it to you before you join each session. This gives you the support to see your discovery come to life, while you learn the process skills involved and remain in the driving seat.
Possible bespoke add ons
Novel interaction flows that don't fit standard, established patterns - something genuinely new to how users move through the experience, not a variation on sign-up, checkout, or booking
Pain point identification across the journey
Draft prototype screens, built from templates and industry-standard conventions
Complex product structures - e.g. marketplaces, platforms with more than one type of user (buyers and sellers, hosts and guests), or tools where different users see fundamentally different experiences
Ongoing or ad hoc design support — ways to keep moving on design decisions while you're focused on other parts of the business, rather than a fixed course structure
Enquire about add on
Courses led by Rosie
Foothills is led by Rosie Lidington who has worked as a digital designer since 2008.
Rosie has designed experiences for organisations like The Guardian, The BBC, ATG, NHS, Aviva, Cambridge University, Camden Council and Teenage Cancer Trust.
Through her courses Rosie brings her expertise to founders looking find their audience and articulate their ideas.
Learn more
Rosie’s experience that informs Foothills
Innovation design for The BBC sounds app
At the BBC I used Innovation methods to imagine a new experience for BBC radio listeners.
View my design portfolio
Bringing an ‘Producer’ app to life for ATG
At ATG I used audience understanding methods to design an app for ATG’s audience.
View my design portfolio
Enhancing The Guardian’s online design
At The Guardian I designed a new registration and sign in experience for their audience, using expert craft design skills.
View my design portfolio
Prototype course Design it right
Learn how to design a prototype of your idea and get it ready to test with your audience.
Get direction and save time by learning where to start with digital design. This course sets you on the right digital path to succeed with your idea, using years of industry knowledge to ensure you build the right thing.
Bespoke design options also available for more complex design requirements or add on options to keep you moving through the process while you work on other parts of your business.
View prices
Book 15 min intro
Prototyp session structure
Part 1: Find your audience
Work out who your idea is for and what problem you are trying to solve for them.
Week 1: Using ‘As Is’ design mapping exercises, we’ll work out who your core audience is
Week 2: Work out where your audience experiences challenges and problems in their experience
*Not needed if already completed during another course
Part 2: Map your audience journey
Create a future state map of your audience’s journey and plot your insight, working out the structure of your new solution
Week 3: Create a map of how your audience will navigate through your solution experience
Week 2: Plot the insight you gathered in part 1 to your map and reflect exactly what your audience needs.
Part 2: Build your prototype
Use templates and pre-set industry conventions to build out a professional solution for your audience. Whether it’s an app, AI solution or website, this is where we bring it to life.
This course will be made up of the following example modules, dependent on your idea. We will not cover all modules in this course, you will only learn the ones relevant to your idea.
- Marketing/brand site: Brand site structure only
- Content/resource hub: Brand site + content delivery
- Simple online tool with a login (e.g. a subscription service): Sign up/in + onboarding + dashboard
- Booking/service app: Sign up/in + booking flow
- Course/membership platform: Sign up/in + content delivery + dashboard
- Marketplace (two-sided): Sign up/in + search/browse + checkout
This part of the course will be made up of the following steps, and the length of the course will depend on the modules you require.
Step 1: Choose from a range of pre-built templates and start shaping each part of your design prototype
Step 2: Review your design prototype and use expert methods to sense check and ensure it meets usability standards
Step 3: Finalise your design prototype and get a live link to test it with your audience
Why do this course?
Many founders jump into designing their solution without knowing the steps needed to succeed with their design. This takes a lot of time learning from youtube tutorials and online resources, founders often find they have to go back to the beginning to build again.
This course equips you with the skills and knowledge to build something for your specific audience, using expert industry design conventions, and gets your idea live on a prototype link so you can get it in front of your audience quickly and test with them within weeks. It ensures you don’t spend time and money building the wrong thing.
You’ll leave with
A future-state map of your audience's journey - how they'll actually move through your solution, built from the real insight you gathered in the Audience Discovery Course
A working prototype of your digital solution (app or website) - shaped from professional templates and industry-standard conventions
Design tool tutorial and industry digital design methods - grounded in expert knowledge
A usability audit - using expert methods to catch what's confusing or off before your audience sees it
The confidence that what you've built reflects what your audience actually needs - grounded in the evidence and insight from Discovery
A clear next step - whether that's moving on to the Audience usability testing course, or the confidence that you now know exactly what you're building
View prices
Book a Foothills Design Discovery course now
Starting with parts 1 & 2 initially, choose from 1-1 sessions where you can get dedicated guidance from Rosie, or a group course where you can work in a group setting and build towards something alongside others.
1-1 sessions
1-1 sessons with Rosie, guiding you through the Foothills steps.
60 minute sessions, every other week.
Part 1: Find your audience only:
£450 £270 (founding member price)Part 2: Prototyping - price dependent on idea/audience - contact us for details
Enquire about course
Group course
Weekly, online group courses, each week build your idea alongside other founders and innovators. Sessions once a week.
Coming soon!
Register interest
Add on support options
Being a founder is overwhelming. From first hand experience, we get it! Choose one of our add ons and we can help you work through the homework, or do bespoke design for you. Whether it’s finding audience sources that match your audience profile, creating a map for you or bringing something to life, our team can help move you through the process quicker with an add on option.
Homework support add on
With this add-on, we'll build out the prototyping work for you between sessions, sending drafts ahead of each one. This gives you the support to see your prototype come to life quickly, while you learn the process and decisions involved and remain in the driving seat.
Included in this add on
A future-state map of your audience's journey through your solution
Your Discovery insight plotted onto the map to shape the structure
Draft prototype screens, built from our template library and industry-standard conventions *bespoke/complex design not included
A usability sense-check against expert design standards
A finalised, live prototype link, ready to test with your audience
Enquire about add on
Bespoke add ons
With this add on we’ll do the Design Discovery homework for you and will send it to you before you join each session. This gives you the support to see your discovery come to life, while you learn the process skills involved and remain in the driving seat.
Possible bespoke add ons
Novel interaction flows that don't fit standard, established patterns - something genuinely new to how users move through the experience, not a variation on sign-up, checkout, or booking
Complex or multi-step logic - flows with several branching paths, conditional states, or decisions that change based on what the user has already done
Platform-specific UI craft - designing properly within Material Design (Android) or Apple's Human Interface Guidelines, rather than a generic template
Multi-sided or complex product structures - e.g. marketplaces, platforms with more than one type of user (buyers and sellers, hosts and guests), or tools where different users see fundamentally different experiences
Ongoing or ad hoc design support — ways to keep moving on design decisions while you're focused on other parts of the business, rather than a fixed course structure
Design systems — building out a fuller, reusable set of components and styles specific to your product, beyond the standard template library
Enquire about add on
Courses led by Rosie
Foothills is led by Rosie Lidington who has worked as a digital designer since 2008.
Rosie has designed experiences for organisations like The Guardian, The BBC, ATG, NHS, Aviva, Cambridge University, Camden Council and Teenage Cancer Trust.
Through her courses Rosie brings her expertise to founders looking find their audience and articulate their ideas.
Learn more
Rosie’s experience that informs Foothills
Innovation design for The BBC sounds app
At the BBC I used Innovation methods to imagine a new experience for BBC radio listeners.
View my design portfolio
Bringing an ‘Producer’ app to life for ATG
At ATG I used audience understanding methods to design an app for ATG’s audience.
View my design portfolio
Enhancing The Guardian’s online design
At The Guardian I designed a new registration and sign in experience for their audience, using expert craft design skills.
View my design portfolio
Prototype course Design it right
Learn how to design a prototype of your idea and get it ready to test with your audience.
Get direction and save time by learning where to start with digital design. This course sets you on the right digital path to succeed with your idea, using years of industry knowledge to ensure you build the right thing.
Bespoke design options also available for more complex design requirements or add on options to keep you moving through the process while you work on other parts of your business.
View prices
Book 15 min intro
Prototyp session structure
Part 1: Find your audience
Work out who your idea is for and what problem you are trying to solve for them.
Week 1: Using ‘As Is’ design mapping exercises, we’ll work out who your core audience is
Week 2: Work out where your audience experiences challenges and problems in their experience
*Not needed if already completed during another course
Part 2: Map your audience journey
Create a future state map of your audience’s journey and plot your insight, working out the structure of your new solution
Week 3: Create a map of how your audience will navigate through your solution experience
Week 2: Plot the insight you gathered in part 1 to your map and reflect exactly what your audience needs.
Part 2: Build your prototype
Use templates and pre-set industry conventions to build out a professional digital solution for your audience. Whether it’s an app, AI solution or website, this is where we bring it to life.
This course will be made up of the following example modules, dependent on your idea. We will not cover all modules in this course, you will only learn the ones relevant to your idea.
- Marketing/brand site: Brand site structure only
- Content/resource hub: Brand site + content delivery
- Simple online tool with a login (e.g. a subscription service): Sign up/in + onboarding + dashboard
- Booking/service app: Sign up/in + booking flow
- Course/membership platform: Sign up/in + content delivery + dashboard
- Marketplace (two-sided): Sign up/in + search/browse + checkout
This part of the course will be made up of the following steps, and the length of the course will depend on the modules you require.
Step 1: Choose from a range of pre-built templates and start shaping each part of your design prototype
Step 2: Review your design prototype and use expert methods to sense check and ensure it meets usability standards
Step 3: Finalise your design prototype and get a live link to test it with your audience
Why do this course?
Many founders jump into designing their solution without knowing the steps needed to succeed with their design. This takes a lot of time learning from youtube tutorials and online resources, founders often find they have to go back to the beginning to build again.
This course equips you with the skills and knowledge to build something for your specific audience, using expert industry design conventions, and gets your idea live on a prototype link so you can get it in front of your audience quickly and test with them within weeks. It ensures you don’t spend time and money building the wrong thing.
You’ll leave with
A future-state map of your audience's journey - how they'll actually move through your solution, built from the real insight you gathered in the Audience Discovery Course
A working prototype of your digital solution (app or website) - shaped from professional templates and industry-standard conventions
Design tool tutorial and industry digital design methods - grounded in expert knowledge
A usability audit - using expert methods to catch what's confusing or off before your audience sees it
The confidence that what you've built reflects what your audience actually needs - grounded in the evidence and insight from Discovery
A clear next step - whether that's moving on to the Audience usability testing course, or the confidence that you now know exactly what you're building
View prices
Book parts 1 & 2 of your Prototype course now
Starting with parts 1 & 2 initially, choose from 1-1 sessions where you can get dedicated guidance from Rosie, or a group course where you can work in a group setting and build towards something alongside others.
1-1 sessions
1-1 sessons with Rosie, guiding you through the Foothills steps.
60 minute sessions, every other week.
Part 1: Find your audience only:
£450 £270 (founding member price)Part 2: Prototyping - price dependent on idea/audience - contact us for details
Enquire about course
Group course
Weekly, online group courses, each week build your idea alongside other founders and innovators. Sessions once a week.
Coming soon!
Register interest
Add on support options
Being a founder is overwhelming. From first hand experience, we get it! Choose one of our add ons and we can help you work through the homework, or do bespoke design for you. Whether it’s finding audience sources that match your audience profile, creating a map for you or bringing something to life, our team can help move you through the process quicker with an add on option.
Homework support add on
With this add-on, we'll build out the prototyping work for you between sessions, sending drafts ahead of each one. This gives you the support to see your prototype come to life quickly, while you learn the process and decisions involved and remain in the driving seat.
Included in this add on
A future-state map of your audience's journey through your solution
Your Discovery insight plotted onto the map to shape the structure
Draft prototype screens, built from our template library and industry-standard conventions *bespoke/complex design not included
A usability sense-check against expert design standards
A finalised, live prototype link, ready to test with your audience
Bespoke add ons
Your app/prototype might require something genuinely complex from a design perspective. This option allows you to work with our team to bring your idea to life, bringing an extra layer of design skill to your final prototype to meet your audience needs.
Possible bespoke add ons
Novel interaction flows that don't fit standard, established patterns - something genuinely new to how users move through the experience, not a variation on sign-up, checkout, or booking
Complex or multi-step logic - flows with several branching paths, conditional states, or decisions that change based on what the user has already done
Platform-specific UI craft - designing properly within Material Design (Android) or Apple's Human Interface Guidelines, rather than a generic template
Complex product structures - e.g. marketplaces, platforms with more than one type of user (buyers and sellers, hosts and guests), or tools where different users see fundamentally different experiences
Ongoing or ad hoc design support — ways to keep moving on design decisions while you're focused on other parts of the business, rather than a fixed course structure
Design systems — building out a fuller, reusable set of components and styles specific to your product, beyond the standard template library
Enquire about add on
Courses led by Rosie
Foothills is led by Rosie Lidington who has worked as a digital designer since 2008.
Rosie has designed experiences for organisations like The Guardian, The BBC, ATG, NHS, Aviva, Cambridge University, Camden Council and Teenage Cancer Trust.
Through her courses Rosie brings her expertise to founders looking find their audience and articulate their ideas.
Learn more
Rosie’s experience that informs Foothills
Innovation design for The BBC sounds app
At the BBC I used Innovation methods to imagine a new experience for BBC radio listeners.
View my design portfolio
Bringing an ‘Producer’ app to life for ATG
At ATG I used audience understanding methods to design an app for ATG’s audience.
View my design portfolio
Enhancing The Guardian’s online design
At The Guardian I designed a new registration and sign in experience for their audience, using expert craft design skills.
View my design portfolio